Broadcasting vs. Streaming Evolution: How Traditional Media and New Streaming Giants Redefine the Market

Terrestrial dramas have long been established as widely recognized TV shows, produced and broadcast through traditional broadcasting stations. In contrast, online services are internet-based streaming platforms, with Netflix, regional streaming services, and Wavve being leading competitors. As media consumption habits evolve, competition between network-produced series and digital streaming platforms has intensified. Consequently, each platform is developing get more info original productions and employing differentiated strategies to stay ahead.

Differentiation Strategies of Terrestrial Dramas

Terrestrial dramas focus on providing stories with widespread popularity while maintaining classic narrative structures. In particular, they actively highlight celebrity performers to increase viewer engagement and produce narratives that capture the interest of a diverse demographic, thereby securing a loyal audience. Additionally, leveraging their long broadcasting experience and network legacy, they continue to deliver time-tested formulas, ensuring stable viewership ratings. This allows audiences to explore different channels to engage with traditional content through various platforms.

Differentiation Strategies of OTT Services

OTT providers are expanding their subscriber base by employing strategies distinct from legacy media. Firstly, they actively embrace new genres and unique structures, prioritizing originality and cinematic quality over mass appeal. Secondly, they provide personalized selections that caters to specific interests, targeting unique fan bases. Lastly, they focus on producing international releases aimed at the worldwide audience, allowing them to attract subscribers not only within their region but also internationally. Through these approaches, OTT platforms are building industry dominance in ways unlike conventional TV networks.

Competition and Collaboration Between Platforms

As major TV networks increasingly expand into the digital entertainment industry, competition has intensified. For instance, KBS and a long-established broadcaster operate their own streaming platforms, 'KBS Streaming Hub' and 'wavve', respectively, distributing their existing TV shows on digital platforms. This effort helps preserve the market presence of traditional broadcasting platforms while attracting new viewership. Meanwhile, the emergence of competing streaming networks is reshaping viewing habits towards more flexible viewing options.

Conversely, streaming providers are also solidifying their influence by working alongside traditional TV networks. A leading global streaming giant has gained a global following with Korean dramas like 'Squid Game' and 'Hellbound', leveraging the drama production capabilities of traditional industry leaders. This strategic alliance helps both parties leverage their advantages, fostering a richer content environment. As a result, the boundaries between network TV and streaming continue to become less defined.

Ultimately, terrestrial dramas and streaming platforms are both fighting for dominance and finding common ground through their respective differentiation strategies. Terrestrial dramas maintain classic formats and general audience focus, whereas digital platforms provide experimental and internationally appealing content. As synergy and merging between these platforms continue to expand, audiences can expect a more diverse and elevated entertainment experience in the future.

Leave a Reply

Your email address will not be published. Required fields are marked *